What is Marketing Automation?
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Marketers today operate in a world where the number of marketing solutions is overwhelming, the tools they need to succeed are either too expensive or too complex, and the skillsets required to do it all and do it right are rarely found in a single marketing team.
Through our partnership with ClickDimensions we offer a marketing automation platform that helps Microsoft Dynamics users worldwide achieve more with their marketing. Our marketing automation solution includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms and landing pages, social marketing and more to help our customers attract more leads, close more sales and more effectively engage customers. Explore our full feature set below.
The ClickDimensions Solution
1) Campaign Automation:
Enables marketers to create interactive automations based on prospects’ or users’ behaviours. Send targeted emails to prospects in order to drive sales or generate interest in your product, and notify sales when a customer or lead shows interest through their interactions with your marketing messages.
2) Email Marketing:
Built-in email marketing capability provides an intuitive experience that allows users to create and send bulk HTML emails with all send, open, click, and bounce data reported at the mailing (aggregate) as well as individual recipient level. Our easy-to-use editors make creating an email simple for anyone.
3) Web Forms:
Interact with your prospects and customers through web forms. Easily create web forms with a drag-and-drop designer, include the forms on your website or landing pages, and quickly collect valuable information about your leads and contacts.
4) Event Management:
Want to see which prospects and customers are attending your events? ClickDimensions integrates with GoToWebinar, WebEx, Cvent and Eventbrite to bring event registration and attendee information automatically into Microsoft Dynamics CRM.
Maximize the convenience of having ClickDimensions native inside Microsoft Dynamics CRM through integrated reporting. Link your emails, web visits, page views, and form captures directly to CRM campaign records. Gain insight into the success of your sales and marketing efforts with ClickDimensions data in Power BI.
ClickDimensions makes it easy to create surveys with our drag-and-drop survey designer. Surveys can be emailed to leads, contacts and accounts, and even linked to case records. All of the data the visitor submits is linked to their CRM record.
7) Web Intelligence:
With ClickDimensions discover who is interested in your products and services through web tracking. You will see the actual web activity of anonymous and identified visitors on your website within Microsoft Dynamics CRM.
8) Lead Scoring:
Use the intelligence gathered by ClickDimensions to score your prospects’ interest in your products and services. Using the lead score, your sales team can quickly and easily determine which leads to pursue.
9) Landing Pages:
With ClickDimensions, quickly and easily create dynamic landing pages without any HTML knowledge. Landing pages are automatically hosted in ClickDimensions, or you can embed the landing page into your existing site.
10) SMS Messaging:
Expand your marketing communications beyond email. With ClickDimensions SMS messaging, send text messages to your leads and contacts. Text messages can be sent in bulk or from Microsoft Dynamics CRM workflow.
11) Social Posting:
ClickDimensions helps you do more with social media – right from within Dynamics 365. Our social tools help you connect your marketing activities with popular social channels.
12) Marketing Calendar:
Be more effective and efficient with an at-a-glance look at all your marketing campaigns and related activities. With our marketing calendar, everything is at your fingertips right inside Dynamics.
In partnership with
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Businesses around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and overall economic strain. Marketers must continue to adapt to the changing climate and pivot their existing plans to completely depend on digital, meeting customers and organizations where they are now. Join Inforica and Anne Zemlicka-Hayes of ClickDimensions to learn how you can use Marketing Technology to exceed your business goals. The webinar will cover:
- Preparing for the New Marketing Normal
- Leveraging Marketing Automation Technology: Email Marketing, Campaign Automation, Social Media & Virtual Events
- ClickDimensions Marketing Automation Demo